Internet Retailer estimates transactions on Amazon accounted for nearly 40% of online sales–or $4.74 billion–in the United States from November 24 – 28. How were your Amazon sales during the Thanksgiving holiday week and into Cyber Monday? FREE GUIDE: Product Buyability on… > Read More
The post What Happened on Amazon During Black Friday and Cyber Monday 2016? appeared first on Ecommerce & Retail Search News and Strategies.
From home page banner placements to HTML offerings, Amazon Media Group (AMG) is a premium advertising offer available within Amazon Vendor Services. AMG Display Advertising gives vendors the capability to create relevant campaigns that drive results and access full-funnel campaign metrics. But, one… > Read More
The post AMG Display Advertising Targets Shoppers Off Amazon Using Customer Data appeared first on Ecommerce & Retail Search News and Strategies.
Eye Love LLC was founded in 2015 by Dr. Travis Zigler and his wife Dr. Jenna Zigler with the hope to provide affordable eye care to those in need. Eye Love currently operates most of their business through the Amazon Marketplace, leveraging Amazon… > Read More
In an effort to improve the AMS platform, Amazon has launched Category-level targeting as a new option available for Product Display Ads. According to Amazon, this new feature allows for easier campaign set-up as opposed to selecting interests or ASINs one at… > Read More
The post AMS Category Targeting for Amazon Product Display Ads appeared first on Ecommerce & Retail Search News and Strategies.
Amazon is now offering Enhanced Brand Content (EBC), a version of A+ detail pages for Third Party Brand Sellers at no additional cost, for a limited period of time. Enhanced Brand Content, also known as EBC was first spotted by CPC Strategy’s Marketplace Channel Analyst… > Read More
The post Amazon Enhanced Brand Content Now Available to Third Party Sellers appeared first on Ecommerce & Retail Search News and Strategies.
On Monday, Amazon filed a lawsuit against several sellers and companies in Florida, New York, and California who were involved in selling counterfeit exercise products and furniture moving equipment. The accused sellers marketed and sold counterfeit goods on Amazon and infringed on… > Read More
The post Amazon Finally Takes Legal Action Against Counterfeit Sellers appeared first on Ecommerce & Retail Search News and Strategies.